Creative + sales studio · Jersey City, NJ
Brand work that sells. Sales work with taste.
We're a small studio for founders and franchise brands. We shape how you look and sound, then build the sales engine that turns that into signed deals. Same team, start to close.
6 yrs
Creative direction at Saatchi & Saatchi
40
Franchise licenses sold for one emerging brand
180%
Of annual franchise sales target in 2025
$600K
Largest enterprise SaaS deal closed (ACV)
Founder track record
Brands we've built and sold for
Services
Two disciplines, one desk.
Most brands hire an agency to make things look good and a sales team to make the numbers. The handoff is where deals die. We do both, so the story you tell and the way you sell match.
Look the part
Creative
Agency-grade craft, sized for growing brands.
Brand positioning & identity
Name, story, voice and visual system that make you easy to pick.
Pitch & sales decks
Investor, franchise and enterprise decks built to move a buyer to the next step.
Franchise marketing kits
Discovery-day materials, one-pagers and landing pages for prospective franchisees.
Campaign & content direction
Launches, social and ads with a clear idea behind them.
Close the deal
Sales
Built by a closer who has carried a bag in B2B and franchising.
Franchise sales as a service
We work your leads: qualification, discovery calls, discovery days and close.
Sales process & playbooks
Stages, scripts, objection handling and qualification your team can actually run.
Fractional sales leadership
A founding-AE or head-of-sales bridge while you hire.
CRM & sales stack setup
HubSpot or Salesforce, sequences, call recording and reporting, set up clean.
Where it pays off: the deck your rep sends on Tuesday is the one we designed on Monday, tuned to the objections we heard last week.
Talk it throughProcess
How a project runs.
Most engagements move through these four stages. Smaller projects skip ahead.
01 / Diagnose
Find the gap
We review your brand, funnel and recent deals to see where buyers stall.
02 / Build
Make the tools
Positioning, decks, collateral, playbooks and CRM, built together so they fit.
03 / Launch
Go to market
Outreach, content and pipeline go live. We watch the first conversations closely.
04 / Close
Sign & refine
We run or coach the close, then tighten what's working and cut what isn't.
Engagements
Ways to work with us.
Pick the shape that fits your stage. We'll recommend one after the intro call.
Fixed scope · fixed fee
Project
A defined deliverable with a start and an end.
- Brand refresh
- Franchise or investor deck
- Sales playbook
Monthly · ongoing
Retainer
A senior creative and sales partner on call each month.
- Fractional sales leadership
- Ongoing creative direction
- Pipeline reviews
Franchise brands
Success-based
We sell franchise units for you and get paid when they sign.
- Fee tied to franchise fees collected
- Lead handling to signed agreement
- Aligned incentives
Who we help
Built for brands at the start of growth.
Emerging franchise brands
You've proven the concept in a few locations and need to sell your first 10 to 50 units with a story investors trust.
Restaurant & food concepts
You have a menu people line up for. We help turn that into a brand that travels and a franchise offer that sells.
B2B startups
Founder-led sales got you here. We build the first repeatable motion before you hire a full team.
About
Khaalis Creatives is led by AJ Kamal, a creative director turned enterprise closer.
AJ spent six years as a Creative Director at Saatchi & Saatchi before moving into B2B SaaS sales, where he closed enterprise deals up to $600K ACV. He later built a franchise sales function from scratch for an emerging food brand, selling 40 licenses and beating quota every year.
The studio exists because those two careers kept pointing at the same problem: good brands that can't sell, and good sellers stuck with weak stories. We fix both.
- CreativeCreative Director, Saatchi & Saatchi
- Enterprise salesEnterprise Account Executive, Motive
- FranchisingVP, built franchise sales from zero
- StartupsFounding Account Executive, B2B SaaS
Contact
Tell us what you're building.
Send a few lines about your brand and where you're stuck. We reply within two business days with a time for a 30-minute intro call.
Based in Jersey City · Serving NYC, NJ and remote